…partial connection

I really wanted to like these spots. I wanted to think that brand perception would change with the onslaught of amazing advertising that might actually give Apple a run…at least in its advertising.

I’ve been a bit let down. These are somewhat funny. They are not horrible. They are not great. Just….ehh.

I was expecting more…which might be most of the problem. The celeb/icon bit seems a little desperate. Maybe not as desperate as the Mojave Experiment…but certainly forced.

I tend to think that CP&B will turn this humble beginning into something that will blow me away, or at least approach the largely touted brand shifting.

But…let’s face it.  It’s a brand that will most likely never be known for cool factor.  Maybe it should try to be more itself than ever…be PC on a 10.  “Trying” to be cool will continue to enhance the stereotype, and ultimately fall short of success.

I guess we’ll see…

Posted on September 13th, 2008 by admin  |  No Comments »

…none of us are free

Great cause. Great film. Great site.

Not much else I can add.

Posted on May 25th, 2008 by admin  |  No Comments »